Reach the Right People With the Right Message
Stop showing the same ad to everyone. Adship helps you build precise audience segments (custom audiences, lookalikes, interest stacks, and behavioral cohorts) so every ad dollar reaches the people most likely to convert.
Get started freeBroad Targeting Wastes Budget on People Who Will Never Buy
When you target too broadly, Meta shows your ads to the cheapest-to-reach users, not the most likely to convert. Your ads end up in front of people who will never be your customers, burning budget on impressions that drive zero revenue. On the other hand, targeting too narrowly limits Meta delivery optimization and drives up costs. Finding the right balance requires building and testing multiple audience segments, custom audiences from your customer data, lookalikes at different percentages, interest stacks, and behavioral targeting, which is tedious and error-prone in Ads Manager. Most advertisers either go too broad or too narrow because building proper segments takes too much time.
Data-Driven Audience Segments That Balance Reach and Relevance
Adship simplifies audience building with tools that help you create, test, and refine segments at scale. Import customer lists to build custom audiences, create lookalikes at multiple percentages to test expansion, stack interests for precise targeting, and use exclusions to prevent overlap and wasted spend. Adship shows you audience overlap analysis before you launch, so you never compete against yourself. Test different segments in parallel, let data tell you which converts best, and scale the winners.
How It Works
A simple workflow from start to finish.
Map Your Audience Strategy
Start by defining your funnel stages: cold audiences (interests and lookalikes), warm audiences (website visitors and engagers), and hot audiences (cart abandoners and past buyers).
Build Custom Audiences
Import customer lists, connect your Pixel data, and create audiences from video viewers, page engagers, and app users. Adship walks you through each source step by step.
Create Lookalike Audiences
Build lookalikes from your best-performing custom audiences at 1%, 3%, 5%, and 10% to test different expansion levels. Adship helps you choose the right seed audience for each goal.
Test Segments in Parallel
Launch campaigns targeting different segments simultaneously. Adship tracks performance per segment so you can see exactly which audiences drive the best CPA and ROAS.
Refine and Scale
Double down on winning segments, exclude converters to prevent overlap, and continuously refresh audiences with new customer data to keep performance strong.
Key Features
Everything you need, built into the platform.
Audience Targeting
Set up custom audiences, lookalikes, and interest-based targeting when creating campaigns, with 31 pre-categorized interest suggestions.
Audience Overlap Analysis
See how much your audiences overlap before launching campaigns, preventing you from bidding against yourself and wasting budget.
Segment Performance Tracking
Track CPA, ROAS, and conversion rate per audience segment to see exactly which groups of people drive the most value.
Automatic Exclusions
Automatically exclude converters and existing customers from prospecting campaigns to ensure every dollar targets new potential buyers.
Why Media Buyers Use This
Related Tools
Plan and analyze your campaigns with these complementary tools.
Frequently Asked Questions
Explore More Use Cases
Retargeting & Remarketing
Re-engage website visitors and past customers with targeted Facebook and Instagram retargeting campaigns. Build audiences and launch ads in minutes.
Lead Generation Campaigns
Generate qualified leads at scale with Facebook and Instagram lead ads. Build forms, manage leads, and optimize cost per lead, all from one dashboard.
Brand Awareness Campaigns
Launch high-impact brand awareness campaigns on Facebook and Instagram. Reach new audiences, maximize impressions, and build recognition.
Get Started with Audience Segmentation
Join thousands of media buyers who manage their Facebook ads with Adship. Start for free, no credit card required.
Start free