Facebook Ads Cost Calculator
Build a planning scenario from your budget using sourced Facebook and Instagram advertising cost data.
How to Use the Cost Estimator
1. Select Your Industry
Choose an industry to use its September 2025 WordStream traffic CPC and CTR medians.
2. Set Your Parameters
Pick a sourced benchmark set, enter your daily budget, and select the duration.
3. Get Projections
See formula-based impressions, clicks, and conversions using the cited benchmark inputs.
Detailed Cost Breakdown by Industry
| Industry | Avg CPC | Avg CPM | Avg CTR |
|---|---|---|---|
| Apparel / Fashion | $0.86 | $8.19 to $15.06 | 1.29% |
| Arts & Entertainment | $0.49 | $8.19 to $15.06 | 2.10% |
| Attorneys & Legal | $0.86 | $8.19 to $15.06 | 1.76% |
| Automotive for Sale | $0.79 | $8.19 to $15.06 | 1.48% |
| Automotive Repair | $0.81 | $8.19 to $15.06 | 0.80% |
| Business Services | $0.75 | $8.19 to $15.06 | 1.38% |
| Education | $0.86 | $8.19 to $15.06 | 1.45% |
| Finance & Insurance | $1.22 | $8.19 to $15.06 | 0.98% |
| Health & Fitness | $0.80 | $8.19 to $15.06 | 1.63% |
| Real Estate | $0.91 | $8.19 to $15.06 | 1.68% |
| Restaurants & Food | $0.72 | $8.19 to $15.06 | 1.67% |
| Travel | $0.51 | $8.19 to $15.06 | 2.76% |
Industry CPC and CTR are WordStream traffic campaign medians from September 2025. CPM references Gupta Media's 2025 average and Triple Whale's 2026 median.
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Facebook Ads cost formula
Clicks = Budget / CPC; Impressions = (Budget / CPM) x 1,000
How to calculate Facebook ad costs
- 1Set a daily budget and campaign duration.
- 2Choose an objective-matched CPC, CPM, and conversion rate.
- 3Divide budget by cost benchmarks, then apply conversion rate to estimated clicks.
Hypothetical example: a $1,500 budget at a $0.70 CPC estimates about 2,143 clicks. This is a planning scenario, not a delivery promise.
Facebook and Instagram ads cost benchmarks
The calculator uses published source points as planning inputs. Real auctions can land above or below them.
| Reference | Value | Context |
|---|---|---|
| Traffic CPC | $0.70 median | WordStream |
| Leads CPC and conversion rate | $1.92 and 7.72% | WordStream |
| Meta CPM reference points | $8.19 average and $15.06 median | Gupta Media and Triple Whale |
The inputs come from datasets with different samples. Treat outputs as budget scenarios, then replace them with your account data.
Sources: WordStream, Facebook Ads Benchmarks 2025 (Updated September 15, 2025; US campaign data from April 2024 to June 2025); Gupta Media, State of Social Media CPM Report (2025 average as of October 2025); Triple Whale, Facebook Ad Benchmarks by Industry (Data from August 1, 2025 to July 31, 2026; more than 40,000 connected brands)
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