What is the recommended Facebook Feed image size in 2026?

Meta’s Ads Guide recommends 1440 x 1800 pixels at a 4:5 aspect ratio for Facebook Feed images. Ratios from 1.91:1 to 4:5 are accepted and may be cropped to 4:5, and the minimum accepted size is 600 x 750 pixels.

Are Facebook and Instagram Feed text limits the same?

No. Facebook Feed recommends a 27-character headline, while Instagram Feed recommends 40 characters. Primary text also differs: 50-150 characters on Facebook Feed versus a 125-character recommendation on Instagram Feed. Both platforms accept longer text, but it may be truncated.

What is the Meta ads safe zone?

The safe zone is the part of a 9:16 Stories or Reels ad that will not be covered by Meta’s own interface, like the profile photo or the call-to-action button. Meta recommends keeping the top 14%, bottom 35%, and each side 6% of the asset free of text and logos. Check your own creative against it with our free safe zone checker.

How long can a Meta Reels ad be?

Instagram Reels video ads can run from 0 to 15 minutes, per Meta’s Ads Guide. Primary text is capped at a recommended 44 characters, the shortest of any placement, and may be truncated with an ellipsis depending on device and settings.

What is the maximum file size for Meta video ads?

Meta accepts video files up to 4 GB across Feed, Stories, Reels, Carousel, and Collection placements. Images are capped at 30 MB.

How many cards can a Meta carousel ad have?

A carousel ad needs 2 to 10 cards. Each card is a 1:1 image or video of at least 1080 x 1080 pixels, with its own headline (20 characters recommended), primary text (80 characters recommended), and description (18 characters recommended).

Verified against Meta's Ads Guide · 2026-09-06

Meta Ad Specs

Sizes, aspect ratios, file limits, and character limits for every Facebook & Instagram ad format, read straight from Meta's own Ads Guide, not copied from another blog.

Good to know

Facebook Feed accepts a range of ratios (1.91:1 to 4:5), not one fixed size — 4:5 is the recommendation, not the requirement.
Instagram Feed allows a 40-character headline; Facebook Feed recommends 27. They are not the same spec.
Reels primary text is recommended at just 44 characters, far shorter than the 125 Meta recommends elsewhere.
The Stories and Reels safe zone is the same 14% / 35% / 6% margin on both surfaces — except Reels ads with a disclaimer, which need 40% clear at the bottom.

Ad Format Specs by Placement

Every dimension, ratio, and limit below links back to the exact Meta page it came from.

Feed Image

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Facebook Feed	1440 x 1800px (recommended)	4:5 (recommended)	JPG or PNG	30 MB	Not specified	50-150 characters	27 characters	Not specified
Instagram Feed	1440 x 1800px (recommended)	4:5 (recommended)	JPG, PNG	30 MB	Not specified	125 characters	40 characters	Not specified

Facebook Feed: Ratios from 1.91:1 to 4:5 are accepted and may be cropped to 4:5. On desktop Facebook Feed, the image can display at 1:1 with black bars on the sides.

Instagram Feed: Up to 30 hashtags.

Sources: Meta Ads Guide Image ad specs, Facebook Feed · Image ad specs, Instagram Feed · Verified 2026-09-06

Feed Video

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Facebook Feed	1440 x 1800px (recommended)	4:5 (recommended)	MP4, MOV, or GIF	4 GB	1 second to 241 minutes	50-150 characters	27 characters	Not specified

Facebook Feed: Ratios from 16:9 to 9:16 are accepted and may be masked to 4:5. On desktop Facebook Feed, the video can display at 1:1.

Facebook Feed: H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128kbps minimum.

Source: Meta Ads Guide Video ad specs, Facebook Feed · Verified 2026-09-06

Carousel

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Facebook & Instagram Feed (2-10 cards)	1080 x 1080px (minimum)	1:1 per card	JPG, PNG (image cards); MP4, MOV, or GIF (video cards)	30 MB (image), 4 GB (video)	1 second to 240 minutes (video cards)	80 characters	20 characters	18 characters

Facebook & Instagram Feed (2-10 cards): 2 to 10 cards per carousel.

Source: Meta Ads Guide Carousel ad specs, Facebook Feed · Verified 2026-09-06

Stories

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Instagram Story (image)	1440 x 2560px (recommended)	9:16 (recommended)	JPG, PNG	30 MB	Not specified	125 characters	Not specified	Not specified

Instagram Story (image): Ratios from 16:9 through 4:5 to 9:16 are accepted. Advantage+ catalog ads in Stories do not support 9:16 and should use 1.91:1 instead.

Instagram Story (image): Keep the top 14%, bottom 35%, and each side 6% free of text and logos (see safe zone below).

Source: Meta Ads Guide Image ad specs, Instagram Story · Verified 2026-09-06

Reels

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Instagram Reels (video)	1440 x 2560px (recommended)	9:16 (recommended)	MP4, MOV	4 GB	0 to 15 minutes	44 characters	Not specified	Not specified

Instagram Reels (video): Ratios from 4:5 to 1.91:1 are accepted.

Instagram Reels (video): Keep the top 14%, bottom 35%, and each side 6% free of text and logos (see safe zone below); if the ad includes a disclaimer, leave the bottom 40% clear instead.

Instagram Reels (video): Cannot use: Reels published before October 15, 2021; licensed music (use Meta Sound Collection or royalty-free audio); face or camera effects; GIFs; product tags; edit decision lists or special file containers.

Source: Meta Ads Guide Video ad specs, Instagram Reels · Verified 2026-09-06

Collection

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Facebook Feed (cover image/video + product images)	1080 x 1080px (minimum)	1.91:1 to 1:1	JPG, PNG (cover image); MP4, MOV, or GIF (cover video)	30 MB (image), 4 GB (video)	Not specified	125 characters	40 characters	Not specified

Facebook Feed (cover image/video + product images): May be masked to 1:1.

Source: Meta Ads Guide Collection ad specs, Facebook Feed · Verified 2026-09-06

Additional Placement Sizes

Placement	Dimensions	Aspect Ratio	File Type	Max Size	Duration	Primary Text	Headline	Description
Facebook & Instagram Feed image	1080 x 1080px	1:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Facebook & Instagram Feed image	1080 x 1350px	4:5	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Facebook Feed image	1200 x 628px	1.91:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Facebook & Instagram Stories	1080 x 1920px	9:16	JPG, PNG, MP4, MOV	30 MB (image), 4 GB (video)	Not specified	Not specified	Not specified	Not specified
Facebook & Instagram Reels	1080 x 1920px	9:16	MP4, MOV	4 GB	Not specified	Not specified	Not specified	Not specified
Facebook & Instagram Feed video	1080 x 1080px	1:1	MP4, MOV, GIF	4 GB	Not specified	Not specified	Not specified	Not specified
Facebook & Instagram Feed video	1080 x 1350px	4:5	MP4, MOV, GIF	4 GB	Not specified	Not specified	Not specified	Not specified
Facebook Feed and In-Stream video	1920 x 1080px	16:9	MP4, MOV	4 GB	Not specified	Not specified	Not specified	Not specified
Facebook Right Column	1200 x 628px	1.91:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Facebook Marketplace	1080 x 1080px	1:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Facebook Search Results	1080 x 1080px	1:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified
Audience Network apps	1200 x 628px	1.91:1	JPG, PNG	30 MB	Not specified	Not specified	Not specified	Not specified