Verified against Meta's Ads Guide · 2026-09-06

Meta Ad Character Limits

Primary text, headline, and description limits, placement by placement. Every number below is Meta's own recommendation, not a guess.

PlacementPrimary TextHeadlineDescriptionSource
Facebook Feed50-150 characters27 charactersNot specifiedMeta Ads Guide
Instagram Feed125 characters40 charactersNot specifiedMeta Ads Guide
Facebook Feed50-150 characters27 charactersNot specifiedMeta Ads Guide
Facebook & Instagram Feed (2-10 cards)80 characters20 characters18 charactersMeta Ads Guide
Instagram Story (image)125 charactersNot specifiedNot specifiedMeta Ads Guide
Instagram Reels (video)44 charactersNot specifiedNot specifiedMeta Ads Guide
Facebook Feed (cover image/video + product images)125 characters40 charactersNot specifiedMeta Ads Guide

All figures verified 2026-09-06. Longer text than shown is accepted everywhere, but Meta states it may be truncated in the ad. A dash means Meta's current Ads Guide does not publish a separate spec for that field on that placement.

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