Reach
What is Reach?
Reach measures the number of unique people who saw your ad at least once during a given period. Unlike impressions, which count every view including repeats, reach counts each person only once. It is the key metric for understanding how many individuals your campaign actually touched.
Example
If your campaign delivers 100,000 impressions to 40,000 unique users, your reach is 40,000. The frequency is 100,000 / 40,000 = 2.5, meaning each person saw the ad an average of 2.5 times.
Industry Benchmarks
| Platform / Segment | Value | Note |
|---|---|---|
| Facebook (Small Budget) | 5K – 50K | $10–$50/day budget range |
| Facebook (Medium Budget) | 50K – 500K | $50–$500/day budget range |
| 3K – 300K | Slightly smaller but engaged audience | |
| TikTok | 10K – 400K | Broad reach for younger demographics |
$10–$50/day budget range
$50–$500/day budget range
Slightly smaller but engaged audience
Broad reach for younger demographics
Benchmarks are approximate averages and vary by industry, targeting, season, and geography.
Optimization Tips
- 1
Use the Reach objective when brand awareness is your primary goal and you want to maximize unique views.
- 2
Set frequency caps to prevent ad fatigue, 2–3 times per week is optimal for most awareness campaigns.
- 3
Broaden your targeting to increase potential reach and reduce costs through less auction competition.
- 4
Monitor daily reach vs. lifetime reach to understand how quickly you are saturating your audience.
Frequently Asked Questions About Reach
Track Your Reach in Real Time
Adship gives you a unified dashboard to monitor Reach, optimize campaigns, and improve performance across Meta and TikTok.