Is Creative Hub the same as Ads Manager?

No. Creative Hub is a design and preview tool for creating mockups. Ads Manager is where you create, manage, and analyze live ad campaigns. You can export mockups from Creative Hub to Ads Manager, but they serve different purposes.

Can I publish ads directly from Creative Hub?

You can import Creative Hub mockups into Ads Manager for publishing, but you cannot run live campaigns directly from Creative Hub. It is a design and collaboration tool, not a campaign management platform.

Do I need a Business Manager account to use Creative Hub?

You need a Meta Business Suite or Business Manager account to access Creative Hub. However, anyone can view shared mockup links without a Meta account, making it easy to share previews with clients or stakeholders.

Advertising Glossary

Creative Hub

What is ?

Creative Hub is a free tool from Meta that lets advertisers design, preview, and share ad mockups across all Meta placements (Facebook Feed, Instagram Stories, Reels, etc.) before publishing. It allows you to see exactly how your ads will look on different devices and placements, collaborate with team members or clients by sharing mockup links, and draw inspiration from a gallery of successful ad examples. Creative Hub is available within Meta Business Suite.

Example

An agency creates mockups for a client's upcoming campaign using Creative Hub. They design 3 ad variations, preview them in Instagram Stories, Facebook Feed, and Reels formats, and share the mockup links with the client for approval. The client views the realistic previews on their phone and approves the designs, all before any ad spend is committed.

Industry Benchmarks

Platform / Segment	Value	Note
Supported Placements	15+	All Meta ad placements
Supported Formats	All	Image, video, carousel, collection, etc.
Mockup Sharing	Link-based	No Meta account required to view
Cost	Free	Included with any Meta ad account

Supported Placements15+

All Meta ad placements

Supported FormatsAll

Image, video, carousel, collection, etc.

Mockup SharingLink-based

No Meta account required to view

CostFree

Included with any Meta ad account

Benchmarks are approximate averages and vary by industry, targeting, season, and geography.

Optimization Tips

1
Always preview your ads in Creative Hub before launching to catch text truncation, image cropping, and formatting issues across placements.
2
Use the mockup sharing feature to get client or team approval before spending budget on ads that may need revision.
3
Browse the Creative Hub inspiration gallery to study successful ads in your industry and identify creative patterns that work.
4
Test how your creative looks in both mobile and desktop views, the majority of Meta ad impressions are on mobile.