Social Media Ads Examples: 9 Real Campaigns Across Facebook, Instagram and TikTok (2026)

Real social media ads examples are easiest to trust when they come from the platform's own published case study, not a marketer's screenshot with an assumed reason attached. This guide pulls 3 documented campaigns each from Facebook, Instagram, and TikTok, every one with the brand's result quoted directly from the source, plus a side-by-side look at how the three platforms' ad formats and specs actually differ. For the full depth on any one platform, the linked guides below go further than this hub does.

Facebook Ad Examples

OREO: two lead offers running at once, both on Meta

To promote a sweepstakes, OREO ran ads on the exterior of the Sphere in Las Vegas alongside two lead ad campaigns on Facebook and Instagram, one offering cash and one offering "cookies for life," placed across Feed, Stories, and Reels with a pre-filled instant form behind the click.

"Utilizing the two simultaneous campaign objectives of awareness and leads, OREO's ad campaigns on Meta featuring the exterior of Sphere reached 28 million people and drove 982,000 leads. Most notably, the audiences for each of these strategies were unique, with only 3.4% audience overlap across the awareness and lead generation campaigns."

Source: https://www.facebook.com/business/success/oreo-success-story

Living Proof: AI-generated backgrounds inside Advantage+ Shopping

The haircare brand fed three product photos into Meta's generative AI background feature, got 20 new image variations, then ran them inside an Advantage+ Shopping campaign against its usual creative and setup.

"The science-based haircare brand saw an 18% increase in total purchases by running a Meta Advantage+ shopping campaign with a generative AI feature for ad creative, compared to using its usual campaign strategy and creative."

Source: https://en-gb.facebook.com/business/success/living-proof

ALDI Nord: one creator concept rebuilt natively across four formats

To introduce its private-label dairy brand MILSANI to 18-to-34-year-olds in Germany, ALDI Nord built one creator-led concept using nostalgia and playful visuals, then shipped it natively as carousel, collection, photo, and video ads plus creator partnership ads.

"The discounter partnered with a creator for a Meta ad campaign to boost awareness and sales of its private-label dairy brand MILSANI among young shoppers aged 18-34, resulting in an 8-point lift in purchase intent."

Source: https://en-gb.facebook.com/business/success/2-aldi-nord

More Facebook examples, including video, carousel, and messaging formats: Facebook Ads Examples: 15 Real Ads From Meta's Case Studies. To search Meta's transparency archive for any advertiser's live ads yourself, see Meta Ad Library guide.

Instagram Ad Examples

Target: Reels trending ads inside a holiday full-funnel push

Target placed Reels trending ads immediately after top trending organic Reels in the fashion and beauty categories, as one piece of a holiday campaign that also ran Advantage+ catalog and omnichannel ads, measured with nested brand lift studies.

"8.9-point lift in standard ad recall driven by Reels trending ads"

Source: https://www.facebook.com/business/success/4-target

Barbour: Instagram Shopping tags instead of a "link in bio"

The outerwear brand added shopping tags directly to its Instagram product photos, letting people tap an item to see pricing and buy without leaving the app.

"Since we started to use the feature, our sales from Instagram have increased by 42% and traffic to our website from Instagram is up 98%" Laura Dover, Global Digital Communication Manager at Barbour

Source: https://en-gb.facebook.com/business/instagram/shopping/case-study/barbour

Five Below: the same budget split across Feed and Stories

The retailer tested Meta's omnichannel ads optimization against its usual website-only sales objective, delivering the same creative in Facebook and Instagram Feed and Stories.

"31% lower cost per omnichannel purchase when using omnichannel ads optimized for omnichannel sales, compared to ads optimized for web sales only"

Source: https://en-gb.facebook.com/business/success/five-below

More Instagram examples, including Instagram Shopping, Reels, and Instagram Direct: Instagram Ads Examples: 7 Real Campaigns From Meta's Case Studies.

TikTok Ad Examples

Tree Hut: TopView for launch reach, Top Feed to sustain it

The bodycare brand used TikTok's TopView format for the first time to launch a new scrub scent, then followed with Top Feed auction ads to keep the limited-edition offer top of mind.

"web traffic to TreeHutShea.com soaring to unprecedented heights, surpassing typical traffic by 867%"

Source: https://ads.tiktok.com/business/en/inspiration/tree-hut-brand-awareness-case-study

L'Oréal: TopView plus Spark Ads across 8 markets at once

L'Oréal opened a #beautytok push in 8 Latin American markets with one day of TopView, then sustained reach with Spark Ads boosting creator content directly from brand profiles.

"In Mexico, the full-funnel strategy yielded +68% incremental sales for L'Oréal's Infallible Pressed Powder"

Source: https://ads.tiktok.com/business/en/inspiration/loreal-beautytok-topview

RYZE: TopView for the launch, In-Feed for the retarget

Telecom brand Banglalink introduced RYZE with a single day of TopView, then retargeted everyone who had watched more than 25% of that video with 15-second In-Feed ads.

"The TopView ad achieved a remarkable VTR 3.56% for 100% view-through rate (VTR), well above industry standards"

Source: https://ads.tiktok.com/business/en/inspiration/ryze-topview-campaign

More TikTok examples, including Toyota, adidas, and Torfs: TikTok Ads Examples: 9 Real Campaigns and TikTok Ads Library guide. For a format built specifically around real customers rather than brand-produced creative, see UGC Ads Examples.

Format and Spec Comparison Across Facebook, Instagram, and TikTok

	Facebook	Instagram	TikTok
Native vertical format	Reels (9:16)	Reels and Stories (9:16)	In-Feed and Spark Ads (9:16)
Shopping format	Advantage+ catalog ads	Instagram Shopping tags	Video Shopping Ads (TikTok Shop)
Premium first-impression placement	Not applicable in the same way	Not applicable in the same way	TopView (first ad on app open)
Boost your own organic post	Boosted post	Boosted post	Spark Ads
Primary text limit (tightest placement)	27-character headline recommendation on Feed	44-character primary text on Reels	5-10 words per second recommended for on-screen text

The Facebook and Instagram figures come from Meta's own Ads Guide; the TikTok text guidance comes from TikTok's Creative best practices for performance ads. For the complete spec sheet on every Meta placement, see Meta ad specs; for TikTok's full spec sheet by format, see TikTok Ad Specs 2026.

What to Copy From These 9 Examples

Across all three platforms, the pattern is the same: the best-performing creative in every example above was built for the placement it ran in, not resized from somewhere else, and every claimed result came from a named test (an A/B test, a Conversion Lift study, or a Brand Lift study) against a control, not a single campaign's raw numbers. Building that many native versions by hand is the actual bottleneck for most teams, which is why Adship's bulk launch exists: draft platform-sized variations with the ad copy generator and launch them across ad sets in one pass instead of rebuilding each one from scratch per placement.

Frequently Asked Questions

Which platform's ads perform best: Facebook, Instagram, or TikTok?

None of the examples above support a single winner. Barbour's 42% Instagram sales lift, OREO's 982,000 Meta leads, and Tree Hut's 867% TikTok traffic spike are different brands solving different problems on different budgets, so the honest comparison is format fit for your product, not a cross-platform leaderboard.

Can I run the same creative on all three platforms?

Not without editing it. Every example above that spans multiple placements, like ALDI Nord's four Meta formats, rebuilt the concept natively for each one rather than resizing a single asset, and TikTok specifically recommends a rougher, native style that a polished Facebook Feed ad usually does not have.

Are these the only examples worth studying?

No. Each platform publishes many more than fit in one roundup. The three deep-dive guides linked above (Facebook, Instagram, TikTok) each cover 7 to 15 additional examples with the same sourcing standard.

Sources

Every example above links to its original case study page, fetched directly on 2026-09-07:

• OREO: Facebook ads case study
• Living Proof: Facebook ads case study
• ALDI Nord: Facebook ads case study
• Target: Facebook ads case study
• Barbour, an Instagram Shopping case study
• Five Below: Facebook ads case study
• Tree Hut case study, TikTok for Business
• L'Oréal case study, TikTok for Business
• RYZE case study, TikTok for Business
• Instagram Reels image ad specs, Meta Ads Guide
• Creative best practices for performance ads, TikTok Business Help Center