Adship vs Qwaya (2026): Features, Pricing, and Which Is Better

Facts verified on 2026-09-06. Competitors change their products and prices; check their websites before deciding.

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Qwaya is no longer sold as of 2026-09-06. qwaya.com now redirects entirely into Funnel.io's domain (an unrelated marketing-data/reporting platform -- see the funnel-io entry); both the root domain and the /pricing/ path resolve into funnel.io, with the latter 404ing. Qwaya's original Facebook-ad-campaign-management product appears fully discontinued as of 2026-09-06, confirmed by direct fetch of both URLs.

Facts snapshot (verified 2026-09-06)

Plan	Price	Notes

Free trial: none stated. Source: https://qwaya.com/, verified 2026-09-06.

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Qwaya has been around since 2013, long enough to build brand recognition in the Facebook Ads space, and long enough for the landscape to have changed dramatically around it. In 2026, "Meta-only" ad management tools face a fundamental challenge: advertisers don't just run Facebook ads anymore. TikTok, Google, and Instagram are all part of a standard growth stack, and tools that only serve one platform require expensive workarounds.

This comparison looks at Adship vs Qwaya across pricing, platform support, features, and who each tool is actually built for.

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Quick Comparison

Feature	Adship	Qwaya
Meta Ads	✅ Full support	✅ Full support
TikTok Ads	✅ Full support	❌ Not supported
Google Ads	❌ Not supported	❌ Not supported
AI Copy Generation	✅ Included	❌ Not included
Bulk Ad Creation	✅ Yes	✅ Yes
Creative Testing	✅ Via bulk variations	✅ Yes
Rule-Based Automation	✅ Yes	✅ Yes
Ad Scheduling	✅ Yes	✅ Yes
Team Collaboration	✅ Agency plan	✅ All plans
Free Trial	✅ 7-day free trial	❌ No free trial
UI Design	Modern (2024)	Legacy (2013-era)

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What Is Qwaya?

Qwaya is a Meta Ads management platform built for agencies and SMBs running Facebook and Instagram campaigns. It offers A/B testing, ad scheduling, rule-based automation, and bulk creation tools, all useful features for managing Meta campaigns at scale.

Where Qwaya fell short was scope: the platform stayed Meta-only, with no TikTok integration, no Google Ads support, and no AI creative tools. As of this writing, the point is moot for new signups either way; Qwaya's product is no longer sold (see the notice above), so there is no current pricing to evaluate.

No free trial was offered on the historical Starter/Pro pricing structure, so switching to a currently-sold alternative also means getting a trial period you never had with Qwaya.

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What Is Adship?

Adship is a multi-platform ad management tool built for Meta and TikTok. It handles bulk ad creation, AI-generated copy and images, rule-based automation, performance analytics, and team collaboration across both platforms from a single interface.

Adship was built for the current advertising landscape, where a business running only Facebook ads is the exception, not the rule. The feature set prioritizes speed of execution: bulk uploads, AI-assisted creative generation, and cross-platform campaign management that eliminates platform-switching.

Adship pricing:

• Solo: $49/month, full access to Meta and TikTok management, AI copy generation, automation, unlimited ads
• Agency: $349/month, Solo features plus Workspaces, Teams, and advanced collaboration

Both plans include a 7-day free trial. Card required at signup.

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Feature-by-Feature Comparison

Platform Coverage

This is the most significant difference between Adship and Qwaya.

Qwaya handles Facebook and Instagram ads, that's it. No TikTok, no Google, no cross-platform reporting. If you're running ads on multiple platforms (and most advertisers are), Qwaya is one of several tools you need to pay for and manage.

Adship covers Meta (Facebook + Instagram) and TikTok from a single dashboard. Cross-platform reporting lets you see spend, ROAS, and performance data across all accounts in one view.

For businesses that advertise on more than one platform, Qwaya's single-platform coverage means paying separately for TikTok and Google Ads management, which typically doubles or triples the total tooling cost.

AI Creative Tools

Qwaya has no AI features. Ad copy must be written manually, and there are no image generation capabilities built into the platform.

Adship includes AI copy generation for all ad types, headlines, primary text, CTAs, trained on ad performance data. The Creative Library generates on-brand creative variations using AI. For advertisers creating multiple ad variations or testing hooks at scale, this reduces hours of copy and creative work per week.

Bulk Ad Creation

Both tools support bulk ad creation, uploading multiple creative variations and generating ad sets from templates. This is a core workflow for anyone running structured A/B tests or scaling winning creative across audiences.

Qwaya's bulk creation is solid and battle-tested. It's been refined over a decade of Meta API changes.

Adship's bulk creation extends across platforms, so you can build bulk Meta campaigns and bulk TikTok campaigns in the same workflow, without switching contexts.

Rule-Based Automation

Both platforms support automated rules that trigger actions based on campaign performance: pause ads that exceed a cost threshold, increase budgets when ROAS exceeds a target, send alerts when performance drops.

Qwaya has mature automation for Meta campaigns with a range of trigger conditions.

Adship applies automation rules across Meta and TikTok, so your performance guardrails work consistently regardless of platform.

Ad Scheduling

Qwaya offers dayparting and scheduling for Meta campaigns, a useful feature for businesses with predictable high-conversion windows.

Adship includes scheduling for Meta and TikTok campaigns.

Team Collaboration

Qwaya includes user roles and team access on all plans, an advantage if you need collaboration on the starter tier.

Adship includes team collaboration on the Agency plan ($349/mo). The Solo plan ($49/mo) is designed for solo operators and small teams. If collaboration is a day-one requirement, factor this into your plan selection.

UI and User Experience

Qwaya was built in 2013 and the interface reflects that vintage. It's functional and reliable, but not modern in feel. Onboarding requires more effort than newer platforms.

Adship was designed for the current SaaS standard, clean, fast, and opinionated. The learning curve is lower, especially for users who are comfortable with modern web apps.

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Pricing Comparison

	Qwaya	Adship
Free trial	None	7 days
Platforms included	Meta only	Meta + TikTok

To get equivalent coverage to Adship's $49/mo Solo plan using Qwaya, you'd need to add a separate TikTok management tool, bringing total tooling costs higher. Adship covers everything at $49/mo.

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Who Should Choose Qwaya?

Qwaya makes sense in a narrow set of circumstances:

• You run exclusively Facebook and Instagram ads with no plans to expand to TikTok or Google
• Your team has existing expertise with the Qwaya interface and the transition cost outweighs the savings
• You need agency-level team access at the starter tier and collaboration is a non-negotiable day-one requirement

If you fit all three, Qwaya is a reasonable choice. But that profile describes fewer advertisers every year as multi-platform advertising becomes standard.

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Who Should Choose Adship?

Adship is the better choice for most advertisers in 2026:

• You run ads on more than one platform (Meta + TikTok, or Meta + Google, or all three)
• You want AI-assisted creative to accelerate copy and image testing
• You're an SMB or growing brand looking for a single tool that handles multi-platform management without enterprise-level pricing
• You want to try before buying: the 7-day free trial lets you validate the tool against your real campaigns

With multi-platform support and AI features included at a flat, published $49/month, Adship covers more ground than Qwaya's discontinued self-serve product ever did.

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Verdict

Qwaya is a capable Meta Ads tool that served its market well when Facebook was the primary paid social platform. In 2026, its Meta-only coverage is a fundamental limitation for most advertisers, and its pricing doesn't reflect the narrower scope.

Adship is built for the current reality: multi-platform advertising across Meta and TikTok, with AI tools that accelerate creative production and automation that works across both platforms.

For advertisers who need more than Facebook, Adship is the clear choice.

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Start Running More Effective Ads with Adship

Adship lets you create, manage, and optimize Meta and TikTok ads in bulk, with AI copy generation, automation, and cross-platform reporting included. Start your free 7-day trial