Drive App Installs That Actually Stick
Launch Facebook and Instagram campaigns optimized for app installs and in-app events. Target users most likely to download and engage, track every install back to the ad that drove it, and optimize for post-install actions that matter to your business.
Get started freeApp Install Campaigns Are Expensive and Most Users Churn
Driving app installs through Facebook ads is straightforward. Driving installs from users who actually use your app is much harder. Most app install campaigns optimize for the cheapest install possible, attracting users who open the app once and never return. Your cost per install might look good at $1-3, but your cost per active user is $15-30 when you factor in churn. Meta's App Installs objective is a blunt instrument, it fills your funnel with volume but not quality. You need campaigns that optimize for downstream events like registrations, purchases, or subscriptions.
Install Campaigns Optimized for Engagement, Not Just Downloads
Adship helps you build app install campaigns that optimize for what happens after the install. Set up campaigns targeting app events like registration, first purchase, or subscription, not just the download. Use deep links to send users directly to specific screens in your app. Track install-to-event conversion rates by ad and audience to understand which campaigns drive real users vs. ghost installs.
How It Works
A simple workflow from start to finish.
Connect Your App
Link your Facebook app and SDK events. Adship detects available app events (installs, registrations, purchases, subscriptions) and lets you choose which to optimize for.
Build Install Campaigns
Create campaigns optimized for installs or post-install events. Set up creative variations, targeting, and deep links that drop users into the right screen after download.
Launch and Track
Publish campaigns and track install volume, cost per install, and post-install event rates in real time. See which ads drive quality installs vs. cheap installs that churn.
Optimize and Scale
Shift budget toward ads and audiences that drive the highest post-install engagement. Use Adship's analytics to find your true cost per active user, not just cost per install.
Key Features
Everything you need, built into the platform.
Post-Install Event Optimization
Optimize campaigns for registrations, purchases, or subscriptions, not just installs. Target users most likely to engage after downloading.
Deep Link Support
Send new users directly to specific screens in your app after install. Reduce friction from download to first action with targeted deep links.
Install Quality Tracking
Track not just installs but what happens after: registration rate, day-1 retention, first purchase rate. Understand true user quality by ad and audience.
Creative Testing for Apps
Test app store screenshots, video previews, and ad creative variations at scale. Find which visuals and messaging drive the highest-quality installs.
Why Media Buyers Use This
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Get Started with App Install Campaigns
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