Landing Page Views
What is LPV?
Landing Page Views count the number of times a person clicked your ad link and successfully loaded the destination webpage. Unlike link clicks, which count the moment someone taps your ad, landing page views only count after the page finishes loading. This makes it a more accurate measure of actual website visits since it excludes accidental clicks and users who bounced before the page loaded.
Formula
Landing Page View Rate = (Landing Page Views / Link Clicks) × 100Example
Your ad generates 1,000 link clicks but only 750 landing page views. Your landing page view rate is 75%, meaning 25% of clickers left before the page loaded. This signals a slow landing page. After improving page speed from 4.5s to 1.8s, your landing page view rate improved to 92%.
Industry Benchmarks
| Platform / Segment | Value | Note |
|---|---|---|
| Good LPV Rate | 80% – 95% | Of total link clicks |
| Average LPV Rate | 60% – 80% | Room for page speed improvement |
| Poor LPV Rate | Below 60% | Indicates serious load time issues |
| Cost Per LPV | $0.50 – $3.00 | Typically higher than CPC |
Of total link clicks
Room for page speed improvement
Indicates serious load time issues
Typically higher than CPC
Benchmarks are approximate averages and vary by industry, targeting, season, and geography.
Optimization Tips
- 1
Optimize for landing page views instead of link clicks to focus your budget on people who actually reach your website.
- 2
Improve your landing page load speed to under 3 seconds, every additional second of load time reduces conversions by 7%.
- 3
Compare link clicks to landing page views regularly to monitor your page load drop-off rate.
- 4
Use AMP pages or lightweight landing pages for mobile traffic where connection speeds may be slower.
Frequently Asked Questions About LPV
Track Your LPV in Real Time
Adship gives you a unified dashboard to monitor LPV, optimize campaigns, and improve performance across Meta and TikTok.