Business Manager
What is BM?
Meta Business Manager (now part of Meta Business Suite) is the central platform for managing all of your business assets on Meta, including ad accounts, Facebook Pages, Instagram accounts, Pixels, catalogs, and team member access. It provides a secure, organized way to manage multiple assets and share them across teams and agencies without sharing personal login credentials. Business Manager is required for running ads in certain categories (housing, employment, credit) and for accessing advanced features like Conversion API and Custom Audiences.
Example
A growing e-commerce company sets up Business Manager to manage their 3 ad accounts, 2 Facebook Pages, 1 Instagram account, and Meta Pixel. They add 4 team members with different permission levels: the CEO has full admin access, the marketing manager can manage campaigns, and two freelancers have ad-only access. When a freelancer leaves, they revoke access instantly without changing any passwords.
Industry Benchmarks
| Platform / Segment | Value | Note |
|---|---|---|
| Ad Accounts Per BM | Up to 25+ | Increases with spend history |
| Team Members | Unlimited | Role-based access control |
| Permission Levels | 5 | Admin, Advertiser, Analyst, etc. |
| Assets Managed | 10+ types | Pages, Pixels, catalogs, apps, etc. |
Increases with spend history
Role-based access control
Admin, Advertiser, Analyst, etc.
Pages, Pixels, catalogs, apps, etc.
Benchmarks are approximate averages and vary by industry, targeting, season, and geography.
Optimization Tips
- 1
Set up Business Manager even if you are a solo advertiser, it keeps personal and business Facebook accounts separate and is more secure.
- 2
Use role-based permissions to give team members only the access they need. Never share admin credentials directly.
- 3
Create a backup admin so you are never locked out if your primary admin account is compromised.
- 4
Verify your business domain in Business Manager settings to unlock Aggregated Event Measurement and improve trust.
Related Terms
Frequently Asked Questions About BM
Track Your BM in Real Time
Adship gives you a unified dashboard to monitor BM, optimize campaigns, and improve performance across Meta and TikTok.